Luxury goods & the watch industry
Switzerland is known for high-end luxury products such as watches and customers around the world like to buy Swiss quality. It is clear to just about every Swiss person that the products are manufactured to a high standard. Nevertheless, brand messages from luxury goods manufacturers must convey certain emotions to convince buyers. These feelings are communicated through words, which must be chosen very carefully in the luxury goods industry to effectively convey high quality to customers. If these precisely chosen brand messages are then translated, the translator needs to have a flair for words. Emotions must also be conveyed effectively in the target language in order to attract foreign customers. VocaZone knows the cultural differences in the various languages and is happy to support you in successfully selling your luxury goods.